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The three mobile Ms – Mobile messaging, media and m-commerce are the top use-cases in life of a mobile user alongside gaming.

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However, only being a public social network is not going to cut it and attract advertisers as there is a constant fight for the % share of someone’s time in a day which these internet companies with freemium business model are after, eyeballs and engagement. The trends are shifting and shifting very fast and we know where, towards mobile. Facebook as a social network has grown by leaps and bounds over the last five years.

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